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Are you wondering how Pinterest can boost your website traffic? Today I’m going to show you 6 easy Pinterest Strategies that would help you boost your website traffic and the actions that you should take to finally win the game of Pinterest.
Let’s dive in!
How do bloggers use Pinterest as a part of a marketing strategy?
Pinterest is used by 322 million users as of 2020 and every blogger can get discovered right away (with the right Pinterest strategy) all with FREE traffic! How’s that sound?
And that’s the reason why many bloggers use Pinterest as a huge part of their marketing strategy. But how in the world a blogger can use Pinterest as a part of marketing strategy?
Simple. You must have a Pinterest Business account, utilize Keywords properly, Pin regularly with Fresh Pins, know what strategy to use overtime, and optimize your website for more Pinterest traffic. Well, that doesn’t sound very simple, isn’t it?
It is! Let me tell you how.
Pinterest Strategy#1: Set Up Your Pinterest Account the Right Way
The first thing you need to do to have a successful Pinterest marketing strategy is to have a business account. When you switch to Pinterest Business account there is a lot of benefits you’ll have access to.
Once you claimed your website, you can set up rich pins that will make your content stand out. It will feature your logo and website name which is good for brand awareness and your Pin will stand out among others!
Additionally, it will give you access to Pinterest analytics and that’s where you can gauge what strategy is working and what’s not. You can test what Pin design gets clicked, what Pin image, personal board and group boards are leading more clicks and what’s not.
To create a Pinterest business account, you can read more from Pinterest’s guidelines. If you have a personal account and wanted to switch to a business account, you can just go to your account settings. Just click the drop-down button at the top right side of the screen and click Settings
After you click on Settings, you must click on Account Settings on the left side of the page. Scroll down at the bottom and you have an option to convert your account to a Business profile
You have an option too to create a separate Pinterest business account. You just need to fill in the necessary information needed.
Congratulations! You now have a Pinterest Business account, now the next thing to do is to optimize your business profile for success using Keywords.
(If you can’t find time to optimize your Pinterest profile, I offer very affordable Pinterest management for you! Check them out here.)
Pinterest Strategy#2: Use Keywords Wisely
Now that you have a Business Account, to have a successful Pinterest marketing strategy you need to use keywords properly. For you to get noticed on Pinterest and show up on search results, you must place keywords in the following places:
- Pinterest user name
- Pinterest Bio
- Board name
- Board description
- Pin Titles
- Pin Description
For your Pins to show up in the search results, you should place your Keywords in your Pin Title and the Pin Description.
It’s easy to find relevant keywords on Pinterest. You just need to type in relevant keywords on the search bar of Pinterest. But you have to target a long-tail keyword that is more specific to your target niche
Those related keywords that showed up on the search results are the keywords you can use in creating your pin title & pin description. Once you have a good copy of the pin title & pin description, its time to share it!
Share it first to the most relevant board. Once done, then you can share it to other relevant boards & group boards. In the next section, I’ll teach you the right way of Pinning that gives you results.
Pinterest Strategy#3: Pinning the Right Way
Many bloggers are asking what is the right way of pinning? To answer that question, you must first understand that Pinterest wants you to pin a pin image to the most relevant boards just like I mentioned earlier. Tailwind has a recent update on how you can pin on Pinterest in line with Pinterest’s recent updates.
If you’re using Tailwind, you can schedule a pin to multiple boards at once. If you schedule a pin to more than 10 boards, you’ll see an alert. If you hover to the yellow caution icon, you’ll see Tailwind’s smart guide. It will let you know that your pin might lose its effectiveness if it’s pinned to more than 10 boards.
When you click on the ‘Learn More’ button, it will lead you to a Tailwind blog. They further explain what it means to post Duplicate Pins on Pinterest & what does Pinterest consider Fresh Pins.
In the Tailwind video I mentioned earlier, Merideth mentioned about pinning multiple times in one day. She mentioned that it’s okay to post multiple pin images to a board leading to the same blog post, and Pinterest will not mark you as spam.
However, pinning all pin images all at once won’t increase your reach. But if you choose an interval pinning strategy, your pin might reach a much larger audience.
How many numbers of pin is allowed in a day?
What about the number of Pins you can schedule or pin on one day? Is it 15? Is it 30? Is it 40? I see lots of bloggers are having the same question too. Fortunately, there is no one specific formula for all bloggers, but one thing is for sure that Pinterest recommends.
“Be consistent. Add new Pins over time rather than uploading a bunch at once. This helps you reach a wider audience.”
Pinterest wants you to pin consistently and what is relevant to your niche, board, or pin. What works best the other accounts I managed is by pinning at least 15-25 times a day. You can do a maximum of 30-50 times a day if you have a lot of content or products. (Check out Tailwind’s article about the number of pins you can schedule in one day.)
The good news is you don’t have to be on Pinterest all day to do that! You can schedule them using Tailwind which is an approved scheduling tool of Pinterest. Oh, and when you pin, you must follow 90-10 rules. Pin 90% from your blog and 10% from other people’s content. After all, you go to Pinterest to schedule your own content, not other people’s content.
When you pin, the pin image itself must be optimized properly. Let’s go to the next section to find out more about optimizing Pin images.
Pinterest Strategy#4: Creating Click-Worthy Pin Images
To optimize your pin properly, it must be the right size. You want an aspect ratio of 2:3. Pinterest recommends you create a pin 1000 x 1500 or the long ones 700 x 1550.
In Pinterest, the longer pin is the better. They take up more room on the feed and very noticeable by your audience. You can easily create those in Canva. It’s a tool I’ve been using and I recommend best because it’s very easy to use! You can create a free Canva account here to give it a try.
Now that you know the right pin image size, you must create a stunning pin image that would make your audience stop to take a look at it! Here’s a checklist you can use to create that stunning pin image:
- Use high-quality images
- Make sure the image you use matches the context of your pin because Pinterest categorize a pin based on images on it
- Try text-on-image pins
- The text must be big and bold or readable. Try to avoid or lessen scripty fonts because Pinterest reads the text on the image too!
- Stick to your brand by using the same colors & typography
- Must include your logo & website for brand recognition but it should be minimal only
- Create at least 3 to 5 pins for every blog post. In this way, you’ll see which type of pin image is working well and what’s not
If you’re too busy to create pin images for your blog post, I got you covered! I offer 10 beautiful pin images from Canva, together with pin title & description. You can hand them over to me so you’ll have more time in creating content for your products and services! Take a look at them here.
Now that you’re all set in creating pin images that convert, it’s time to pin them to group boards! Well, are group boards still effective? Or could it hurt your Pinterest profile?
Pinterest Strategy#5: Are Group Boards Still Worth the Time?
Joining and pinning to group boards are not as effective as it is 2 or 3 years ago. But it shouldn’t be the case if you know what you’re doing. What I suggest is you shouldn’t focus more on group boards if it stresses you that much.
According to one of Tailwind’s blog,
“Group Boards are not meant for getting more distribution. They should be used only to collaborate”
With that in mind, group boards are not the only option where you can get more exposure. But in this section let’s talk about what are the benefits you’ll get if you make group boards as a part of your Pinterest marketing strategy.
Only Join Niche Group Boards
In joining group boards, always keep in mind that you should only join niche group boards, not the general ones because they tend to be spammy. If you are a food blogger, you should only join group boards for food bloggers not a group board for bloggers. It has to be very specific.
Eliminate Non-Performing Group Boards
The best way to see if the group board you’re in is working for or not is via Tailwind. You can go to your Tailwind Account Insights and choose Board Insights. Untick the other two tick boxes and choose group boards only to see how your group board is performing. (Note that you can also customize the date range)
Look into the repin column and see if your pin is getting repinned or not. If not, the best choice is to leave your non-performing group boards. Or else you’re hurting your Pinterest profile’s performance. Pinterest will see that your content is not worthy to be shown to a much larger audience.
Pinning to group boards as a part of your Pinterest strategy is great if:
- your content is getting repinned
- the board you’re in is a very niche group board with no more than 50 collaborators
Make sure to evaluate your group board performance every month. Use Tailwind Board Insights to see if the group board you’re in is performing well or not.
Another way to evaluate your boards and group boards is by going to your Pinterest analytics. In the board’s section, you can either choose the data you want to see in the drop-down section. Or you can just hover to the board you want to see and you’ll see it’s stats.
Pinterest Strategy#6: Optimize Your Blog For Pinterest Traffic
I know that we’re talking about Pinterest strategy here to have a huge amount of people clicking to your website. But you must also optimize your website when people go there. So they would interact on your page and don’t leave without doing or clicking on anything. The key here is by providing value.
Place Opt-Ins Where People Can See It Right Away
When people go to your website, they should be able to see your opt-ins (if you have) right away. It can be at the very top of the page, a pop-up, or a link within your blog post, so you can add them easily to your email list.
Make Sure Your Blog Topic Is What Your Pin Has Offered
You don’t want to go to a link where the pin says it’s about ‘Getting More Website Traffic’ but the pin goes to a landing page. Or a list of blog posts not related to getting website traffic. Always make sure that the topic on your blog is the same on what you promised on your Pin.
Place Pin It Button & Pin Images Where People Can See It
You have to make sure that you have call-to-action on your blog and ask people to repin your blog or save it for later. You can use a plugin like Social Warfare, Pretty Pinterest Pins, or TastyPins (there are other plugins out there too!) to do these.
Always Add A Call-To-Action (CTA) Button & Related Post They Can Read
Lastly, you must always add a call to action on every blog post. It can be referring to one of your related posts that would also help them. Or maybe you want to add them to your email list. Or have them get your awesome freebies! There are lots of creative ways to can make as a call-to-action.
To sum it all up, these 6 Pinterest strategies will help you grow your website traffic.
- Set Up Your Pinterest Account the Right Way. You must have a business account to have access to Pinterest’s Analytics
- Use Keywords Wisely. Since Pinterest is a Visual Search Engine, you must use keywords in your profile name and bio, in your board names, in your pin title, and in your pin descriptions.
- Pinning the Right Way. You must pin a new pin image to the most relevant board first, then you can schedule them using Tailwind to the most relevant boards.
- Creating Click-Worthy Pin Images. Follow the standard pin sizes: the standard 1000 x 1500 or the long ones 700 x 1550. Create beautiful pin images with big and bold words and with call-to-actions.
- Group Boards. Make sure the group board you’re in is active or Pinterest will see your pins as a non-preforming pin. Hence Pinterest will not show it to a much larger audience. Make sure to evaluate your group boards either once a month or once every 2 weeks. It’s up to you. Use Tailwind analytics to see if people inside the group are pinning your pins or not and don’t hesitate to leave your non-performing group boards.
- Optimize Your Blog For Pinterest Traffic. When people go to your blog, make sure the article is the same as you promised on your pin. Add call-to-action and refer people to one of your related blog posts.
Now that you know these Pinterest strategies that can grow your website traffic in an amazing way, go ahead an apply them! Don’t just let it stay on your head, make them happen.
Do you have any Pinterest strategy that you use but doesn’t give you that much traffic or the other way around? Share them in the comments below!