how to set up pinterest rich pin

How to Easily Set Up Rich Pin on Pinterest

If you use Pinterest to market your blog or business, you might as well set up rich pins on Pinterest! In this blog, you’ll learn what the heck is a Pinterest rich pin,  how can you set up rich pins on your Pinterest account and what does it look like.

When I was new on Pinterest 4 years ago, I’m having problems with how I can set up rich pins. If you read Pinterest’s guide on how you can set-up rich pins, you’ll probably feel confused and feel stuck because of the technical terms there.

But thank goodness setting up rich pins isn’t hard! You can set it up in less than 3 minutes yourself!

At the end of this blog post, you’ll be able to set up a rich pin on your Pinterest account in just 3 minutes or less! Let’s dive in!

How to easily enable rich pins on Pinterest in 3 minutes

What is a rich pin on Pinterest?

Let’s understand first what is a rich pin on Pinterest. According to Pinterest,

"Rich Pins are a type of organic Pin format that provides more context about an idea by showing extra information directly on the Pin."

When you have a rich pin set up, extra information is shown by Pinterest above and below the image on closeup and the bold title in grid. Pinterest rich pin shows your

  • Bold post title
  • Pin description with keywords
  • Follow button next to your name and icon

What does a rich pin look like?

To make it easier for you, I’ll show you the difference between a rich pin and not a rich pin. You’ll recognize it easily!

This is how Pinterest rich pin looks like:

Rich pin on Pinterest

And this is how non-rich pin looks like on Pinterest:

Not a Pinterest Rich Pin

See the difference? Another good thing if you set up your rich pin is Pinterest will see you as a real pinner not a spammer and will show your pins at the top search results (considering you optimized your pin for SEO).

Now that we’ve laid it all out, let’s start setting up your rich pin on Pinterest!

Don’t worry, Yoast SEO plugin is free!

We need to have this plugin first before we set up your Pinterest rich pin.

Once installed, click on it and go to the tab that says Features. Make sure everything is ‘turned on’ on this page.

Pinterest rich pins- yoast SEO

That’s it for now on this section, we’ll get back on this page later but for now, let’s move on to the next step.

Claim Your Website on Pinterest

To set-up rich pins, you need to go to your Pinterest account and claim your website. Just go to Settings at the top right corner of your Pinterest account, once done, then click on the ‘Claim’ button at the left-hand side of the screen.

You’ll need to add your website URL on the empty field and click on the ‘Claim’ button. Once done, you’ll see a pop up like this.

pick claim option

You’ll need to choose ‘Add HTML tag’ and then copy the tag on the screen.

Now let’s go back to the Yoast SEO plugin.

You’ll need to go to Yoast and click on ‘Social’.

Once there, you’ll see social media tabs. Choose the Pinterest tab.

You’ll see an empty box where you’ll need to add the code that you copy on Pinterest earlier and then click on ‘Save Changes’.

yoast tab, setting up rich pin

Validate Rich Pins

Now you have to go to Rich Pin Validator and choose any blog post on your website.

Copy that blog link and then paste it on the blank box below the page and then click ‘Validate’.

pinterest rich pin validator

Once done, you’ll see a message that says your rich pins are now approved on Pinterest.

rich pins validator

Congratulations! You now have rich pins set up on your Pinterest account! If you didn’t see your pins as a rich pin right away, you’ll have to wait within 24 hours but it usually won’t take that long.

I told you it’s not that hard! After I did it myself years ago it was such a great relief. It’s not that hard!

It didn’t take up much of my time. And I hope it didn’t take much of your time either.

And speaking of time, If you’d like to save time creating ‘Fresh Pins’ for your blog, you can check out my 10 Pinterest Pins made for you! You can even make them your template so you won’t spend too much time creating ‘Fresh pins’ for your new and old blog posts.

You can also take advantage of my Pinterest Services packages here. I’ll help you grow your Pinterest account, get tons of traffic from Pinterest, and turn that traffic into subscribers & buying customers!

I hope this post helped you setting up your Pinterest rich pins easilly! Drop a comment below how else can I help you grow your blog using Pinterest.

See you around!

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Hi, I'm Raquel

I help female entrepreneurs & bloggers go from confused & overwhelmed in marketing & sales to having a simple, consistent & profitable marketing strategy

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